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The impact of social media on Indian politics



  May 16, 2024

The impact of social media on Indian politics



The impact of social media on Indian politics is indeed profound and multifaceted. Here are some key points from your text:

1. Influence of Social Media Personalities: Personalities like Dhruv Rathee have significant influence, with many people following their content and even attributing potential election outcomes to them.

2. Alternative Viewpoints: Social media has created avenues for alternate viewpoints outside of state control, creating a cognitive dissonance with the government narrative.

3. Shift in Media Landscape: Traditional media began to echo much of the content from the right-wing ecosystem, leading to a saturation of content. This has led to a search for alternate viewpoints and the rise of critical voices on social media.

4. Role of Algorithms: Algorithms on platforms like YouTube and Facebook boost content that is growing quickly in popularity, helping influencers who challenge the dominant narrative.

5. Political Engagement: Social media offers a space for political engagement for voters who might otherwise be silenced due to the prevailing environment of fear.

6. Impact on Youth and Voter Demographics: Social media has been rapidly adopted by the educated youth population, who were once viewed as the core support base for Prime Minister Narendra Modi. However, frustration over issues like lack of jobs has led to a shift away from the BJP among certain demographics.

7. Long-term Implications: Political narratives are now being shaped outside the formal party system, leading to greater centralisation within political parties. This could have significant implications for party structures and the public sphere.

8. Role in Elections: The emergence of social media as a key player in elections raises questions about the health of Indian democracy and the potential for reasoned discussion.

These points highlight the transformative role of social media in shaping political discourse and influencing electoral outcomes in India. It's a complex issue with both positive aspects, such as the democratization of information, and potential downsides, like the polarization of public opinion. The long-term implications of this shift are still unfolding and warrant close observation and study.


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