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Pen’s Lord Ganesh Idols Secure Geographical Indication Tag



  Dec 13, 2023

Pen’s Lord Ganesh Idols Secure Geographical Indication Tag



Overview

Development: The clay idols of Lord Ganesh made in Pen, Maharashtra, have been granted a Geographical Indication (GI) tag.

Significance: Ensures authenticity and protection against imitation of these idols.

Unique Features of Pen Ganesh Idols

1. Craftsmanship: Known for their aesthetics, serene expressions, shading, color work, and grace. 2. Eye Carving (‘akhani’): A skillful aspect, showcasing the artisans’ dexterity. 3. Organic Materials: Made using organic soil or clay and natural colors.

Industry and Economic Impact

Scale of Production: Pen taluka has about 150,000 idol-making units, employing around 200,000 people.

Historical Roots: Dates back to the Peshwa era, gained momentum during Lokmanya Tilak’s time.

Global Reach: Exported to countries with significant Indian diasporas like the USA, UK, and Australia.

Production Quantity: Annually, 10,000 to 100,000 idols are crafted.

Raw Materials and Accessibility

Clay Source: The ‘shadu maati’ clay is sourced from Gujarat’s Bhavnagar district.

Material Accessibility: Facilitated by Mumbai’s proximity and maritime trade routes.

GI Tag and Its Implications

Exclusive Identification: The GI tag serves as an exclusive identifier for Pen’s Ganesh idols.

Marketing and Branding: Enhances the identity, branding, and marketing of these idols.

Protection of Artisanship: Prevents misrepresentation and sale of inauthentic products.

Government Support: Opens avenues for government schemes and job creation initiatives.

Community and Cultural Significance

Artisanal Dependence: Over 100,000 artisans rely economically on this craft.

Cultural Heritage: The GI tag reinforces the cultural and artistic heritage of Pen.

Conclusion

The GI tag for Pen’s Ganesh idols is a significant milestone, recognizing the unique artisanship and cultural heritage of the region. It not only protects the authenticity of these idols but also promises economic benefits and sustained cultural preservation.

SRIRAM’s


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