Meri Maati, Mera Desh: Together for Our Beloved Homeland.

The “Meri Maati, Mera Desh” (My Country, My Soil) campaign is a national initiative that aims to celebrate the unity and diversity of India.
Launched on August 9, the campaign serves as a tribute to the brave individuals who have sacrificed their lives for the country.

Start Date: August 9

Objective:To honor the sacrifices of individuals who gave their lives for the nation and to celebrate India’s unity in diversity.

Key Element: Collection of soil from across India, symbolizing the essence of the nation.

1. Unity in Diversity: The campaign powerfully symbolizes India’s unity in diversity by bringing together soil from all parts of the country.

2. Honoring Local Heroes: Over 2,33,000 plaques, called shilaphalakam, have been installed nationwide to honor local heroes.

3. Cultural Outreach: Various cultural programs are organized to deepen the public’s engagement with the campaign.

4. Public Participation: The campaign has involved the public on a large scale, with 2,00,000 felicitation programs and as many as 40 million selfies uploaded with pledges.

5. National Identity: It serves as a reminder of the shared heritage and the collective responsibility of citizens towards nation-building.

The campaign will conclude in a grand ceremony where a pitcher containing soil from all over the country will be placed at Kartavya Path in the national capital, further highlighting the message of unity and diversity.

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