Kasturi Cotton: India's Global Cotton Triumph

  Dec 02, 2023

Kasturi Cotton: India's Endeavor in Global Cotton Market

Brand Launch and Objectives

Launch Date: Introduced on World Cotton Day, 7th October 2020.

Goals: To enhance the global image of Indian cotton, align with the 'Aatmanirbhar Bharat' (Self-Reliant India) initiative, and promote the 'Vocal for Local' concept in cotton production.

Brand Characteristics

Symbolism: The brand and logo represent the unique qualities of Indian cotton - Whiteness, Softness, Purity, Lustre, and Indianness.

Traceability and Certification

Implementing Agency: The Cotton Textiles Export Promotion Council (TEXPROCIL) is responsible for the traceability, certification, and branding of Kasturi Cotton.

MoU: A Memorandum of Understanding between the Cotton Corporation of India (CCI) and TEXPROCIL establishes the framework for this initiative.

Funding: The government will contribute Rs 15 crore over three cotton seasons (2022-23 to 2024-25) for complete traceability from origin to farm level.

Technology: QR Code based Certification technology will be employed to validate Kasturi Cotton as a premium brand.

Impact on Trade and Industry

Self-Regulation Principle: Encourages the cotton industry to take responsibility for the entire process, ensuring quality and traceability.

Enhancing Perception: Aims to boost the international perception and value of Indian cotton.

Kasturi Cotton represents a significant step in India's journey towards establishing a distinguished identity in the global cotton arena, focusing on quality, sustainability, and traceability.

Blockchain Certification for Kasturi Cotton

Introduction of Blockchain Technology

Implementation: The Cotton Textiles Export Promotion Council introduces blockchain-based technology for Kasturi cotton.

Purpose: Ensures traceability of garments and fabrics using QR codes.

Role of Cotton Corporation of India and Texprocil

Nodal Agencies: Appointed to promote Kasturi cotton globally.

Registration of Ginners: 300 ginners registered to certify premium cotton with specific quality standards.

Premium Quality and Pricing

Specifications: Premium cotton with 29-30 mm length, trash content of 2%, among other criteria.

Price Premium: Farmers to receive a 5-6% higher price for Kasturi cotton.

Production and Future Prospects

Initial Output: Expected 300 quintals in the first year.

Growth Expectation: Anticipated increase in production as farmers recognize the benefits of meeting Kasturi specifications.

Promotional Events

81st Plenary Meeting: Hosted by the International Cotton Advisory Committee in Mumbai.

Theme: “Cotton Value chain: Local innovations for global prosperity”.

Purpose: To share best practices and experiences in the cotton industry globally.

The integration of blockchain technology in certifying Kasturi cotton marks a significant advancement in enhancing traceability and quality assurance, thereby bolstering India's position in the global cotton market.



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