Brand Launch and Objectives
Launch Date: Introduced on World Cotton Day, 7th October 2020.
Goals: To enhance the global image of Indian cotton, align with the 'Aatmanirbhar Bharat' (Self-Reliant India) initiative, and promote the 'Vocal for Local' concept in cotton production.
Brand Characteristics
Symbolism: The brand and logo represent the unique qualities of Indian cotton - Whiteness, Softness, Purity, Lustre, and Indianness.
Traceability and Certification
Implementing Agency: The Cotton Textiles Export Promotion Council (TEXPROCIL) is responsible for the traceability, certification, and branding of Kasturi Cotton.
MoU: A Memorandum of Understanding between the Cotton Corporation of India (CCI) and TEXPROCIL establishes the framework for this initiative.
Funding: The government will contribute Rs 15 crore over three cotton seasons (2022-23 to 2024-25) for complete traceability from origin to farm level.
Technology: QR Code based Certification technology will be employed to validate Kasturi Cotton as a premium brand.
Impact on Trade and Industry
Self-Regulation Principle: Encourages the cotton industry to take responsibility for the entire process, ensuring quality and traceability.
Enhancing Perception: Aims to boost the international perception and value of Indian cotton.
Kasturi Cotton represents a significant step in India's journey towards establishing a distinguished identity in the global cotton arena, focusing on quality, sustainability, and traceability.
Blockchain Certification for Kasturi Cotton
Introduction of Blockchain Technology
Implementation: The Cotton Textiles Export Promotion Council introduces blockchain-based technology for Kasturi cotton.
Purpose: Ensures traceability of garments and fabrics using QR codes.
Role of Cotton Corporation of India and Texprocil
Nodal Agencies: Appointed to promote Kasturi cotton globally.
Registration of Ginners: 300 ginners registered to certify premium cotton with specific quality standards.
Premium Quality and Pricing
Specifications: Premium cotton with 29-30 mm length, trash content of 2%, among other criteria.
Price Premium: Farmers to receive a 5-6% higher price for Kasturi cotton.
Production and Future Prospects
Initial Output: Expected 300 quintals in the first year.
Growth Expectation: Anticipated increase in production as farmers recognize the benefits of meeting Kasturi specifications.
Promotional Events
81st Plenary Meeting: Hosted by the International Cotton Advisory Committee in Mumbai.
Theme: “Cotton Value chain: Local innovations for global prosperity”.
Purpose: To share best practices and experiences in the cotton industry globally.
The integration of blockchain technology in certifying Kasturi cotton marks a significant advancement in enhancing traceability and quality assurance, thereby bolstering India's position in the global cotton market.
SRIRAM’s
