Geographical Indicators and India’s Export Landscape

Geographical Indicators: Safeguarding Cultural Wealth

Geographical Indicators (GIs) act as certificates authenticating the origin and unique characteristics of products like Assam Tea and Kanjeevaram Silk, ensuring the preservation and recognition of India’s diverse cultural assets.

The Export Enigma: Balancing Act of Tradition and Trade

Indian exports such as Darjeeling tea, Basmati rice, and Rajasthani miniature paintings represent a blend of rich heritage and economic value. While products like these have gained international acclaim, many others strive for recognition and market share.

Strategic Trade Expansion: Beyond Borders

India’s future in trade involves strategic positioning of GIs like the spicy Chettinad chicken, aromatic Coorg coffee, and robust Malabar spices, to distinguish them from generic counterparts in the global marketplace.

Reviving Artisanal Legacies: Craft to Commerce

Artisanal products like Banarasi sarees, Mysore sandalwood, and Dhokra metalwork demonstrate the potential for traditional crafts to capture global markets, provided they are supported by effective branding and GIs.

Market Maneuvering: Global Presence

For Indian products to leave a global footprint, they must navigate through international trade laws, quality standards, and fierce competition. The sweet success of Alphonso mangoes and the tang of Kolkata’s Bengali sweets are examples of products that have managed to do just that.

Tradition Meets Trade: A Symbiotic Relationship

The challenge lies in preserving the traditional methods used in creating products like the pungent Alleppey green cardamom or the intricate Pashmina shawls, while also making them viable for modern commerce.

SRIRAM’s