What is a Geographical Indication (GI) certified product?
A GI certified product is one that has a specific geographical origin and possesses unique qualities or characteristics associated with that place. It is identified by a special sign or label indicating its origin.
When did India enact the Geographical Indications of Goods (Registration and Protection) Act?
India enacted the Geographical Indications of Goods (Registration and Protection) Act in 1999, and it came into force in 2003.
Why is Prime Minister Narendra Modi advocating for GI products?
Prime Minister Narendra Modi is promoting GI products as part of the 'vocal for local' agenda. He believes that by using local goods and encouraging the purchase of GI-certified products, unemployment can be reduced. He has also encouraged tourists to allocate 5 percent of their travel budgets for local produce.
What is the significance of the GI tag for products?
The GI tag helps improve the marketability of products and contributes to the local economy and culture. It distinguishes products based on their unique geographical origins.
Which was the first product to receive a GI tag in India, and when did it happen?
Darjeeling Tea was the first product in India to receive a GI tag, and this occurred in 2004. Since then, 478 products have been GI tagged, primarily farm and handicraft products.
How are GI products promoted in India?
Civil society organizations play a significant role in helping producers acquire GI certification and encouraging them to use the GI tag for better marketability. Some of the certification expenses are met by developmental agencies, CSR funds, and philanthropic organizations.
Why, despite having many GI tagged products, are their sales not thriving?
The sales of GI products may not be thriving because of limited promotion efforts and consumer awareness. Several strategies can help popularize GI products and increase sales.
What strategies could help popularize GI products?
Encourage more products with unique characteristics to acquire GI certification.
Focus on enhancing consumer awareness and sensibilities to make them discerning buyers of GI products.
Preserve the authenticity of GI products.
Establish associations or guilds to set standards and market GI products effectively.
Tap into the potential of the GI value chain for both domestic and export markets.
Involve entrepreneurs with strong marketing abilities in promoting GI products. State governments can promote their GI products on tourism websites and official portals and use short message services (SMS) for promotion.
What role can individuals play in promoting GI products?
Individuals can contribute by becoming discerning buyers of GI products, appreciating their unique qualities, and supporting local economies and cultures represented by these products.
