Building Consumer Confidence: Trustworthy

  Aug 10, 2023

Consumer Confidence

Understanding Consumer Confidence: Factors Influencing Low or High Confidence

Consumer confidence, which reflects the public's outlook on economic conditions, is influenced by various factors. A recent study conducted by Home Credit India sheds light on the financial habits and sentiments of low-income consumers in urban and semi-urban centers, providing insights into the reasons behind their optimism.

Income Expectations: A Key Driver

Income Anticipation: Low-income consumers in urban and semi-urban areas are remarkably optimistic about the economy's future, with over 76% expecting a rise in their income levels in the coming year.

Income Growth and Spending Behavior

1. Economic Growth and Income: The study indicates that a growing economy has led to increased income levels for a significant portion of low-income urban consumers, with 52% reporting higher incomes compared to the previous year.
2. Cautious Spending: Despite the income increase, a majority (70%) of respondents are cautious in their non-essential spending. Many have either maintained or reduced their discretionary expenditures over the past year.

Regional Variation in Income and Savings

1. Tier-1 Cities Outperforming Metros: Notably, Tier-1 cities like Hyderabad, Pune, Ahmedabad, and Bengaluru exhibit higher average monthly incomes than major metro cities. This income growth signifies these cities becoming income hubs for low-income populations.
2. Savings Habits: A significant percentage (60%) of low-income consumers display prudent financial behavior by saving money after covering essential expenses. Kolkata, Jaipur, and Bengaluru lead in this aspect, with 75%, 71%, and 68% respectively.

Gender and Generational Differences

Gender Disparities in Savings: The study reveals that more men (60%) are saving compared to women (52%). Furthermore, Gen Z (62%) tends to save more than Gen X (53%).


Consumer confidence among low-income consumers is influenced by income expectations, economic growth, and prudent spending habits. The study underscores the cautious approach towards discretionary spending despite higher incomes, and regional and demographic disparities in savings behavior. Understanding these dynamics is crucial for policymakers, businesses, and financial institutions aiming to support and engage with this consumer segment effectively.

Reserve Bank of India (RBI) Consumer Confidence Surveys


1. What are RBI Consumer Confidence Surveys?

RBI Consumer Confidence Surveys are regular assessments conducted by the Reserve Bank of India (RBI) to gauge the perceptions, expectations, and sentiments of consumers regarding their current financial situations and future economic prospects.

2. What is the Purpose of These Surveys?

The primary purpose of these surveys is to gather insights into consumer confidence, which serves as an indicator of the overall health of an economy. Consumer confidence reflects consumers' willingness to spend, save, and make major purchases, providing valuable information for economic analysis and policymaking.

3. What Information is Collected in the Surveys?

The surveys collect data on various aspects, including consumers' views on their current income levels, employment prospects, spending intentions, inflation expectations, and overall economic conditions.

4. How Are the Surveys Conducted?

The RBI conducts these surveys through a structured questionnaire distributed to a representative sample of households across different regions and demographics. The surveys are usually conducted through face-to-face interviews or online methods.

5. What Does Consumer Confidence Indicator Mean?

The consumer confidence indicator is a numerical value that summarizes the overall sentiment of consumers. A higher value indicates higher consumer confidence, suggesting optimism about economic conditions and future prospects.

6. How Does Consumer Confidence Impact the Economy?

Consumer confidence plays a significant role in influencing consumer spending patterns. High confidence often leads to increased consumer spending, which supports economic growth. Conversely, low confidence can lead to reduced spending and weaker economic activity.

7. How Do Authorities Use the Survey Results?

Governments, central banks, policymakers, and businesses use the survey results to make informed decisions. Central banks like the RBI may consider the data when formulating monetary policies, as consumer confidence affects the demand side of the economy.

8. How Frequently Are These Surveys Conducted?

RBI Consumer Confidence Surveys are usually conducted on a quarterly basis, providing timely and regular updates on changing consumer sentiments.

9. What Is the Significance of These Surveys?

These surveys provide a snapshot of the consumer perspective, which complements other economic indicators. By understanding consumer sentiments, policymakers can make adjustments to economic strategies and ensure stability and growth.

10. How Does Consumer Confidence Relate to Overall Economic Health?

Consumer confidence is closely linked to consumer behavior. Positive sentiment can lead to higher spending, investment, and economic growth. Conversely, negative sentiment can lead to reduced spending and economic slowdown.
In summary, RBI Consumer Confidence Surveys are vital tools that help assess the mood and expectations of consumers, offering valuable insights into the state of the economy and influencing policy decisions.


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