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Bharat Atta Scheme: Diwali Relief with 5 Notable Features



  Nov 09, 2023

Bharat Atta Scheme: 5 Takeaways



1. Scheme Launch and Purpose:

Government Initiative: Ahead of Diwali, the Centre introduced the Bharat Atta scheme.

Subsidised Wheat Flour: Wheat flour is being sold at Rs.27.50 per kg under this scheme, a significant reduction from the usual market rates of Rs.36-70 per kg.

Objective: This initiative aims to offer financial relief to consumers amid high market prices.

2. Wheat Allocation and Pricing:

Allocation by FCI: Approximately 2.5 lakh tonnes of wheat will be supplied by the Food Corporation of India (FCI) at Rs.21.50 per kg.

Distribution Agencies: Organizations like Nafed, NCCF, and Kendriya Bhandar will process the wheat into flour.

Selling Price: The flour, branded as 'Bharat Atta', will be sold at the subsidised rate.

3. Distribution Mechanism:

Distribution Networks: 'Bharat Atta' will be available through cooperatives like NAFED, NCCF, and Kendriya Bhandar.

Widespread Availability: The distribution will be conducted through approximately 800 mobile vans and over 2,000 outlets nationwide.

4. Government's Broader Market Intervention:

Price Control Efforts: In addition to wheat flour, the government is also subsidizing the cost of essential commodities like chana dal, tomato, and onion to control price inflation.

5. Sales Strategy and Historical Context:

Enhanced Distribution: Sales are expected to improve with the extensive distribution network involving mobile vans and numerous outlets.

Pilot Project Reference: In February, a pilot sale of 'Bharat Atta' was conducted at Rs.29.50 per kg as part of the Price Stabilization Fund scheme.

Conclusion:

The Bharat Atta scheme is a strategic move by the government to make essential food commodities more affordable and control inflation, especially during the festive season.

SRIRAM’s


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