World Economic Forum travel and tourism competitiveness index: India w...

  Aug 09, 2017

World Economic Forum travel and tourism competitiveness index: India wasted tourism potential

The recent World Economic Forum’s (WEF’s) travel and tourism competitiveness index, showed that India had moved up 12 places and now ranks 40th among 136 nations globally.
But when compared with other countries, India’s performance leaves much to be desired.

Across the World
India Vs Others
Indian question
As the WEF report notes, foreign travel is no longer a luxury enjoyed only by wealthy Westerners. The lowering of trade barriers and the rise of the middle class in many emerging economies mean that North America and Europe, which have dominated the travel markets till now, may give way to international travel from Africa, Asia and the Middle East.

Currently, India receives the maximum number of tourists from the US, followed by Bangladesh, while regionally, Western Europe and North America make up for a large chunk of the country’s foreign tourists—at 23.42% and 18.62% in 2015, respectively.

South Asia tops the list with 24.25% but that is to be expected given that it is India’s neighbourhood. What is of concern though is that other regions that are expected to send out tomorrow’s tourists don’t seem to have India on their radar.

The silver lining here is that all these regions, except Eastern Europe, have been sending more tourists to India than before and the government is also cognizant of the fact that a lot more needs to be done on the home front. It has started with liberalizing the visa regime which is expected to improve the numbers quickly. But that’s only the first step. Making it easier to visit India won’t do much when being a tourist in India is replete with problems.