What is Mahila e-Haat? How it will ensure empowerment of women?
Mahila e-Haat is an online marketing platform for women. Mahila e-Haat is a unique online platform where participants can display their products. It is an initiative for women across the country as a part of ‘Digital India’ and ‘Stand Up India’ initiatives. Participation in e-Haat is open to all Indian women citizens more than 18 years of age and women SHGs desiring for marketing their legal products/services after indemnifying RMK from any or all acts of transaction.
The empowerment of women will take place in three stages:
First stage is Mahila E-Haat.
Second stage is planned to integrate it with e-commerce portals to provide a larger platform for selling and buying.
In the third stage, it will culminate into Women’s Entrepreneurs Council which will help to expand this initiative further and give it an institutional shape.
The initiative can prove to be a game changer.
It will provide access to markets to thousands of women who make products and are spread all over the country but have little access to markets.
The initiative is unique since this is the first time that the government will help women to sell products online.
The endeavour will help women to make financial and economic choices which will enable them to be a part of ‘Make in India’ and ‘Stand Up India’.
The Mahila E-Haat will help to meet the goal of financial inclusion of women and it is a big step forward for empowerment of women.
Mahila E-Haat is an initiative for meeting aspirations and need of women entrepreneurs which will leverage technology for showcasing products made/manufactured/sold by women entrepreneurs.
The entire business of e-Haat can be handled through mobile phone. The product, along with photograph description, cost and mobile no./address of the participants will be displayed on the e-Haat enabling direct contact between sellers/service providers and buyers.
They can even showcase those services being provided by them which reflect creative potential e.g. tailoring.
More than 10000 Self Help Groups (SHGs) and 1.25 Lakh women beneficiaries would be benefited from the day of launch of the site itself.
The e-Haat is expected to result in paradigm shift enabling women to exercise control over their finances.