Government has launched a nationwide jan aandolan, Swachhta Hi Seva. It aims to encourage the whole country to do mass Shramdaan for toilet making and cleaning of public places.
“Swachhta Hi Seva” Campaign is an unprecedented campaign to highlight the jan aandolan that is the Swachh Bharat Mission. The objective of the campaign is to mobilise people between 15th September and 2nd October, reigniting the “jan aandolan” for sanitation.
Government has also launched the Solid and Liquid Waste Management activities in the village which is the next major step in Swachhta after getting the villages Open Defecation Free.
A World Bank study that says that lack of Sanitation costs the country 6% of GDP annually, and the weakest sections of society are the ones most affected by this problem. Lack of sanitation also results in the diseases transmitted by open defecation, concerns around dignity and safety of women, and economic loss to the family.
The campaign has also called upon people from all sectors - elected representatives, corporates, NGOs, women, children, senior citizens, Panchayati Raj institutions, media and the youth - to come forward and contribute to the Swachh Bharat movement with vigour and enthusiasm.