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SUPER Apps.

  Sep 04, 2020

SUPER Apps.

Q. Why is this in news?

A.  Tata Group is planning to launch an all-in-one super app by the end of this year or early next year. The omnichannel digital platform, expected to bring together all the consumer-facing businesses of the group, is likely to be developed by the newly formed entity Tata Digital.

Q. What are super apps?

A. A super app is a platform developed by a company offering various services under one umbrella. For example, China‚Äôs WeChat, which started out as a messaging app, expanded into payments, cabs, shopping, food ordering, cab services to become a super app. A physical world comparison of a super app would be a mall, which allows retail space to various brands and shops across businesses and verticals.

Q. What are advantages of Super Apps?

Q. Who makes super apps?

Q. Which companies in India are building super apps?

Q. Why do Indian companies want to build super-apps?

Q. What are the concerns about super apps?