Q What is the context ?
A The Centre has announced a new set of guidelines for advertisements preventing misleading ads by Celebrities.
Q What are the key takeaways from Guidelines on Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022 ?
A (1) Conditions for non-misleading and valid advertisement
An advertisement shall be considered to be valid and not misleading:
(2) Bait Advertisement
(3) Prohibition of surrogate advertising
(4) Free claims advertisements
(5) Children targeted advertisements
(6) Limitations on Celebrity Endorsers
(7) ASCI rules