Mission Parivar Vikas
Mission Parivar Vikas is a central family planning initiative launched by the Ministry of Health and Family Welfare. The key strategic focus of this initiative is on improving access to contraceptives through delivering assured services, ensuring commodity security and accelerating access to high quality family planning services.
The mission is being implemented in 146 high focus districts with the highest total fertility rates in the country. These districts are in the seven high focus, high Total Fertility Rates (TFR) states of Uttar Pradesh, Bihar, Madhya Pradesh, Rajasthan, Jharkhand, Chhattisgarh and Assam, which constitute 44% of the country’s population.
The main objective of the Mission Parivar Vikas family planning initiative is to bring down the Total Fertility Rate to 2.1 by the year 2025.
The Ministry of Health and Family Welfare, through its sustained family planning efforts, aims to achieve its goal of increasing modern contraceptive usage and ensure that 74% of the demand for modern contraceptives is satisfied by 2020, with continued emphasis on delivering assured services, generating demand and bridging supply gaps. The focus is also on increasing awareness and demand through a holistic communications campaign that has simultaneously been rolled out across all states of India.