Ministry for Environment, Forest and Climate Change has launched the “Harit Diwali, Swasth Diwali” campaign.
As a part of the campaign, the Environment Ministry will undertake various activities to create awareness among various stakeholders and encourage people to participate in combating air pollution.
In recent times, the pattern of celebration has changed somewhat and has got associated with excessive bursting of crackers. It contributes significantly to air and noise pollution. As a result, there has been a significant impact on the environment and health of the people.
As has been the experience in the past few years, airborne pollution has been rising above safe limits during winter in many cities. The excessive burning of crackers during Diwali aggravates the problem. The pollution levels in Delhi last year, especially post Diwali, reached such levels that the government had to declare an emergency situation, which had socio-economic consequences like closing down of schools, construction sites and power stations.
In October this year, India will be hosting FIFA U-17 World Cup. It is an important occasion and a matter for pride for India. It is important to ensure that there is no inconvenience caused in the conduct of the event and our national image is protected and enhanced.
Some of the activities to promote Green Diwali among school children include stickers/logo distribution, poster competition, advertisement on public transport systems, public appeal using Radio/FM, involving industry associations and other stakeholders. As a part of the social media campaign, an online competition will be conducted, where any individual/organisation can make a video/audio clip on the theme ‘Pollution Free Diwali’.