Gobindobhog rice from Bardhaman district of Bengal has got Geographical Indication status. The south Damodar belt has been the traditional area of Gobindobhog rice cultivation. The rice has several advantages. It is cultivated late and therefore is not affected by rains as much. It is less prone to pests as well. The region of Burdwan (now divided into the districts of east and west Burdwan) is known as the rice bowl of Bengal. As a result of getting the GI tag, as the certification is also called, rice from other regions or rice of other varieties cannot be branded as ‘Gobindobhog’. This would strengthen the marketability of the rice in domestic as well as international markets.